GEO Audit: Website Readiness for AI Agents
Comprehensive audit tool that evaluates websites for Generative Engine Optimization (GEO) readiness across 16 critical checks
Have you ever wondered how to get more traffic as the web becomes increasingly AI-powered? I've been building this website and thinking about how the agentic web will look. When agents browse websites, how do you get visible and discovered?
The answer has a fancy name: GEO (Generative Engine Optimization), sometimes called AEO (Agent Engine Optimization). It's supposedly the successor to SEO. But here's the thing—GEO is basically just SEO in a trench coat.
Why GEO is just SEO with extra steps
There's nothing special about AI agents browsing your website. For them to find you, they'll use some sort of search tool. And all search is built on the same infrastructure that good SEO already helps with.
So if you want agents to discover you, first and foremost, you need to show up in search results. That's what SEO does. The "GEO" part is just a few things on top of solid SEO fundamentals.
What actually matters for AI discovery
The main difference is making it easy to directly answer queries in a way that's very citable. This helps you get referenced in agent responses instead of being ignored.
I researched the levers that matter for both SEO and GEO, then built a tool to check any website against them. The tool looks at things like:
- Can AI crawlers actually access your content?
- Are your answers easy to cite and reference?
- Is your content structured in a way AI can understand?
- Do you have the right metadata and schema markup?
How to use it
Just paste any website URL into the app above. You'll get a breakdown of what's working for AI discovery and what isn't. The tool checks 16 different factors across:
- AI crawler access and discoverability
- Content structure and answer quality
- Technical implementation (schema, metadata, etc.)
- Media optimization for AI understanding
Use the chat if you want help interpreting results or have questions about this space—I've exposed all my research.
The reality check
Don't get caught up in the GEO hype. Focus on solid SEO fundamentals first: good content, proper technical setup, and clear structure. The AI-specific optimizations are just the cherry on top.
Most websites aren't even doing basic SEO well, so start there. The tool will show you both traditional and AI-specific opportunities.
Ready to audit? Head over to the App to analyze any website's GEO readiness, or explore the Chat to dive deeper into AI discovery strategies. If you prefer to digest this content with your own agent, you can also grab the llms.txt directly!